Understanding Market Size in the B2B Cleaning and Hygiene Space
By Mark Jackmore, CEO
Navigating the B2B cleaning and hygiene (JanSan) market can be a daunting task for many brands. One of the primary challenges lies in accurately gauging market size and share due to the scarcity of publicly available transaction data. Qualitative data, while useful, often falls short in providing the granular insights needed to make strategic decisions.
At Precision, we leverage our access to a vast repository of transaction data — encompassing 50% of all B2B transactions made in the JanSan space — to offer unparalleled market intelligence. This data advantage allows us to provide our clients with a detailed and accurate picture of the market and competitive landscape.
The Challenge of Limited Data
For most brands in the B2B cleaning and hygiene sector, obtaining reliable market size and share information is a significant hurdle. Publicly available data is often fragmented and outdated, and qualitative data can only offer a limited perspective. This lack of precise data can lead to:
- Inaccurate Market Assessments: Without robust data, brands may misjudge the size of the market or their share within it, leading to misguided strategies.
- Ineffective Competitive Analysis: Understanding how competitors are performing and identifying market trends becomes challenging without concrete data as support.
Precision's Data-Driven Advantage
Our access to billions of dollars in transaction data sets us apart. Here’s how we help our partners gain a competitive edge:
- Comprehensive Market Insights: By analyzing a significant portion of all US transactions, we provide a holistic view of market dynamics, enabling brands to understand where they stand relative to their competitors.
- Accurate Market Analysis: Our transaction data allows us to calculate precise market figures, helping brands identify their position and growth opportunities within the market by product, by category, by channel, by end-user segment, and so on. Our standard product definitions include Cleaning Chemicals & Pre-Saturated Wipes, Janitorial Equipment, Towels, Can Liners, Skin Care, Bath Tissue, Dry Wipers, and Facial Tissue, but we are happy to work with our partners based on what product segments are right for their business.
- Deep Understanding of B2B Space: Our focus is specific to the B2B customer, giving us a unique understanding of many of the nuances that other data consulting companies might not readily understand. Our team’s areas of expertise include:
- Offices/Professional Buildings
- Building Service Contractors (BSC)
- Healthcare
- Hospitality/Lodging
- Food Service, Restaurants & Catering
- Education
- High Traffic Entertainment
- High Traffic Transportation
- Industrial/Manufacturing
- Municipalities/Government
- Packaging
- Wholesale
- Private Label
- Strategic Decision-Making: With reliable data at their disposal, our partners can make informed decisions about product launches, market expansions, and competitive strategies.
- Trend Identification: Our analytics tools help identify emerging trends and shifts in market demand, allowing brands to stay ahead of the curve.
- Private Label Insights: It’s no secret that the private label market is gaining strength. Precision can pinpoint private label growth rates by category, channel, etc. to help you get a clearer picture of the total market.
Now: The New Normal
One of our partners, a leading manufacturer in the cleaning and hygiene industry, struggled to pinpoint their market size due to the limitations of available data. By partnering with Precision, they were able to:
- Accurately determine their market share
- Identify under-served market segments
- Tailor their marketing and sales strategies to target high-potential areas
- Achieve a significant increase in market penetration and revenue growth
In the B2B cleaning and hygiene sector, precise market size and share insights are critical for strategic success. Precision empowers brands with the data-driven insights they need to navigate this complex landscape. Our access to transaction data and advanced analytics tools ensures that our partners are always equipped with the information they need to make informed decisions and achieve sustainable growth.
Contact Precision today for the latest trends in market size of the cleaning and hygiene industry, broken down by product, channel, end-user, and more. Or click here for more information on our tools and methodology and to see how Precision could be the right fit for your company.
Related Blog Posts
The Advancement of eCommerce in the B2B Space
Understanding Market Size in the B2B Cleaning and Hygiene Space
The Critical Role of Clean Room Analytics in M&A
StraightTalk with Mark Jackmore
Staying Ahead in an Ever-Changing Market
