In the B2B world, reliable market data is scarce. Unlike consumer markets where big retailers like Walmart and Target share their data, most B2B distributors don’t sell or share their data — at least not widely. This makes it tough to get a clear picture of what’s happening in key markets and among end-users like restaurants, office buildings, schools, and factories.

The challenge grows with the complexity of B2B distribution. In consumer markets, a few large retailers account for most transactions, making data collection simpler. B2B is different. The market is fragmented, with a wide range of distributors — from large national players to small niche businesses — making it harder to gather and standardize data. Plus, consumer products use universal UPC codes, but B2B products don’t follow the same standard. This means data must be carefully mapped and matched across thousands of distributors using advanced tools and techniques.

Precision solves this problem. For 20+ years, we’ve built strong partnerships with B2B distributors, enabling us to collect a meaningful sample of transactional data. This allows us to provide insights that accurately reflect the entire market and give businesses the confidence to make smarter decisions.