“I feel passionate about making sure we deliver high value to our customers. The best feeling I get in my job is hearing from a partner that what we’re doing is helping their business.”

 Jesse Katz, Vice President

About Precision

“I feel passionate about making sure I deliver high value to our customers. The best feeling I get with my job is when I hear from somebody how what we’re doing is helping their business.”

 Jesse Katz, VP Account Manager

Precision was founded in 2001 to help B2B suppliers and distributors turn complex data into practical growth strategies that drive ROI.

Colin Campbell, our founder, spent years inside one of the world’s largest JanSan suppliers. He saw an industry drowning in data – point-of-sale, demographic, salesforce activity – but lacking the tools and expertise to turn that data into actionable insights. He recognized an opportunity: B2B businesses needed more than just reports. They needed partners who could unlock the story inside the numbers.

That’s why Precision was born – to help revenue teams pinpoint where to grow, where to pull back, and how to act with confidence.

By 2011, the demand for broader market intelligence led us to launch our Market Sizing & Insights offering. Built on 20+ years of transactional feeds, qualitative interviews, and proprietary algorithms, our syndicated data now supports some of the largest brands in Cleaning & Hygiene, Office Products, Packaging, Food Service, and Industrial/MRO.

Today, we don’t just hand over data – we apply it. We help sales and marketing leaders answer questions they can’t resolve internally. Where are we losing margin? Where’s the white space? What products, segments, or customers are worth more attention?

Through every industry shift and strategy evolution, one thing has stayed the same: our passion for people, partners, and performance.

Meet Our Team

Our team is made up of mathematicians, data analysts and business leaders who absolutely love what we do. We’re proud to say we have some of the brightest talent in the industry who have been focusing in the B2B space the majority (if not all) of their careers.