Product Category,
Format, and Put-up
Precision turns fragmented product data into clear market insights – providing market size and historical growth by product category, format, and put-up based on how you define the market.
Product Category, Format, and Put-up
Precision turns fragmented product data into clear market insights – providing market size and historical growth by product category, format, and put-up based on how you define the market.
Market Size by Product Category & Sub-Categories
Understanding market size by product category, subcategory, format, and put-up allows companies to make smarter, more targeted decisions across sales, marketing, product development, and supply chain
Granular Category-Level Insights for a Competitive Edge
Understanding market size by classification helps B2B companies go from guessing to knowing — so you can put the right products, in the right format, in front of the right customers, at the right time.
Tracking this data over time helps decision-makers understand past performance, identify recurring patterns, and make informed predictions about future growth.
Navigating product-level data is no easy feat. There is no off-the-shelf report that accurately captures and defines the market as your company sees it. Precision works with your team to organize and refine this fragmented product data into clear insights, utilizing your internal terminology and definitions. We customize each report, so the insights and data you receive are immediately actionable by you.
| Definition | Example | |
|---|---|---|
| Product Category | A high-level grouping of products that serve a similar function or meet a similar need | Cleaning Chemicals |
| Product Sub-Category | A more detailed grouping segmenting the category into smaller, more specific types of products based on use case, application, or product characteristics | Disinfectants, Degreasers, Glass Cleaners |
| Product Format | Refers to the physical form or delivery type of a product within a category, often linked to how the product is used or applied by the end-user | Liquid concentrate, RTU (Ready-to-Use), Powder, Aerosol, Foam |
| Product Put-Up | Refers to how a product is packaged or configured for sale, including the container type, size, and case quantity | 1-gallon jug, 55-gallon drum, 12-bottle case |
Why It Matters:
Resource Allocation
You can’t prioritize everything. Breaking market size down by classification helps you focus on where the real opportunities lie.
Example: If disinfectants (subcategory) represent 40% of the Cleaning Chemicals (category) market, it makes sense to prioritize investment there—more salespeople, better promotions, deeper inventory.
Competitive Benchmarking
Armed with this data, you can assess your market share by individual segment, not just overall.
Example: You may have a strong presence in glass cleaners but are underpenetrated in degreasers. Knowing that degreasers are a $200M market and you only have 1% share points to a big upside.
Pricing & Packaging
Understanding the size of each format or put-up helps align your SKU strategy and pricing models with customer demand.
Example: If 75% of RTU cleaners are sold in 32oz bottles, but you only offer 24oz and gallon jugs, you may be missing critical volume.
Channel Strategy
Different customer types (or verticals) often have different format or subcategory needs, and distributors play a crucial role in meeting these diverse requirements.
Example: The Healthcare vertical may prefer sterile, small put-ups of disinfectants while Industrial customers prefer bulk degreasers in drums. Knowing the market size of those specific segments ensures you’re aligned to end-user demand.
Innovation & Portfolio Gaps
You can spot white space opportunities where demand exists but your product offering is thin or nonexistent.
Example: If foam soap formats are growing at 12% annually and your line only includes liquid and gel, you’re missing out by not launching a new product to capture this market.
Inventory & Supply Chain Optimization
Forecasting demand by classification supports leaner inventory, better turns, and fewer stockouts.
Example: If 60% of floor finish sales are in 5-gallon pails and 40% in 1-gallon jugs, your production and warehousing should reflect that ratio.
Marketing & Sales Enablement
Campaigns and sales pitches become more relevant and effective when targeted by classification.
Example: A promotion on RTU Disinfectants in trigger spray bottles will perform better than a generic “cleaning chemicals” discount.
Product-Level Data Solutions
Precision provides in-depth data-driven market analysis, enabling businesses to make informed, strategic decisions with confidence. Through detailed product category insights, Precision helps companies uncover new growth avenues, refine product offerings, adjust pricing strategies, and anticipate market shifts with precision.
If your organization needs product-level data that gives you a competitive edge, let’s talk!
FAQs
Product category market sizing estimates the total revenue potential of a specific group of related products. It’s crucial because it helps B2B companies understand where to focus resources, uncover growth opportunities within niches, optimize product portfolios, and compete more effectively within targeted categories. Additionally, determining the figure for the market size, which includes target customers with both interest and the ability to buy, is crucial for understanding potential sales and making informed business decisions.
We combine transaction-level data with industry-specific classification frameworks. We analyze sales volumes, pricing trends, end-user segments, and channel movements to build accurate market size estimates for individual product categories.
Format segmentation breaks down product sales data by the form, packaging, or delivery method — such as gallon bottles versus spray bottles, or bulk packs versus single units. This level of detail helps companies fine-tune product strategies, optimize inventory, and respond to customer preferences more precisely.
“Put-up” refers to the packaging or unit size, such as a 5-gallon pail, 32-ounce bottle, or 100-count carton. Understanding put-up formats is essential for pricing strategies and cost management. Additionally, identifying the type of person who would be interested in these specific put-up formats is crucial. Knowing the characteristics of this target person helps in accurately calculating market size and developing a viable business plan.
Yes. We can provide historical data, including relevant statistics, which typically goes back up to five years. This allows you to analyze growth trends over time, benchmark performance, forecast future demand, and make informed decisions about category investments and innovation.