Market Pricing: Price with Confidence
Precision’s Market Pricing analytics give suppliers and distributors the visibility they need to confidently price to the end-user — based on real invoice data, not assumptions.
Market Pricing: Price with Confidence
Precision’s Market Pricing analytics give suppliers and distributors the visibility they need to confidently price to the end-user — based on real invoice data, not assumptions.
Confident pricing starts with clear visibility.
When product pricing doesn’t align with market expectations, businesses don’t just lose customers, they lose trust, revenue and their competitive edge. Today’s buyers demand transparency and fairness, gravitating toward suppliers who offer strategic, well-calibrated pricing that feels reasonable. A robust pricing strategy is essential to align with market expectations and avoid even a small “disconnect” that can trigger higher churn rates, especially in industries where switching providers is quick and effortless.
Precision’s End-User Market Pricing solutions help you understand how you are priced versus the market, so you can make faster, smarter decisions that drive profitable growth.
What You Gain
- True visibility into market pricing to the end-user: Understand what customers actually pay — after contract pricing — across thousands of transactions.
- Competitive comparisons by segment, vertical, channel, and geography: Benchmark your pricing against the rest of the market to identify gaps or opportunities.
- High-impact insights for strategic SKUs: Focus pricing decisions on high-volume or growth-driving products.
- Opportunity identification to drive margin or volume: Raise prices where you're undervalued and lower them where you're priced out.
- Support for new product or category launches: Enter the market with confidence using real-world pricing benchmarks.
- Faster, more accurate pricing decisions: Empower pricing, sales, and category teams with timely, actionable data.
Pricing Blind Spots Are Costing Customers
Hidden gaps in pricing strategies make it difficult to build trust, maximize value propositions, and respond proactively to shifting customer demands. If businesses don’t fix these blind spots, they aren’t just leaving money on the table, they are actively losing customers.
Utilizing strategies that address customer needs and behaviors can help minimize churn, ultimately reducing the customer churn rate and fostering loyalty.
Top blind spots include:
Lack of Market Benchmarking:
Without historical data and competitive pricing insights, businesses risk setting prices too high or too low, leading to lost sales and weakened positioning. Benchmarking provides the clarity needed to align pricing with market expectations and strengthen profitability.
Price Sensitivity Without Data:
Without understanding customer price sensitivity, businesses struggle to adjust pricing effectively, resulting in missed opportunities and declining margins. Real data ensures companies can concentrate on strategies that maximize retention and revenue.
Customer Churn Is Expensive:
Losing customers due to pricing misalignment leads to a high customer churn rate, which negatively impacts reacquisition efforts and market share. Competitive, data-driven pricing helps businesses reduce churn and protect long-term growth.
Pricing Pressure from Private Label & Imports:
Lower-cost alternatives constantly shift customer expectations, making it harder for brands to defend pricing. Staying ahead requires dynamic pricing strategies based on real-time market intelligence.
Misaligned Internal Pricing Models:
When internal pricing strategies don’t reflect market realities and fail to align with the target margin, businesses face inefficiencies that erode profitability. Optimizing pricing with real data ensures sustainable growth and stronger competitive positioning.
The Precision solution? Real-time distribution intelligence that eliminates blind spots, uncovers hidden risks, and unlocks smart growth strategies before competitors gain the upper hand. Businesses that act fast will stay ahead, strengthen partnerships and seize opportunities instead of losing them.
Proven Process
Our team ensures your analysis is based on solid foundations:
- Identification of branded and competitor SKUs per category
- SKU mapping across 100+ distributor data feeds
- Monthly data validation and refresh
- Statistical significance testing to ensure reliable conclusions
From there, you’ll receive a comprehensive set of pricing insights that include:
- Non-normalized average price: The raw invoice price as paid by end-users
- Normalized average price: Apples-to-apples comparisons across product attributes and contract types
- • Change in price vs. previous periods: Track pricing trends over time
Benefits of Precision’s End User Market Pricing Insights
Companies that act on data-driven pricing insights benefit from greater revenue, market stability, and proactive trend forecasting. Tangible benefits include:
- Reducing Customer Churn: Data-driven pricing keeps businesses aligned with market expectations, ensuring customers stay engaged.
- Win Back Margin: Strategic price adjustments help recover lost profits by aligning rates with demand, reducing unnecessary discounts, and protecting revenue streams.
- Staying Ahead of Competitor Pricing: Competitive insights provide a real-time view of market shifts, allowing businesses to proactively adjust pricing and maintain an edge over rivals.
- Align Sales and Pricing Teams: Unified pricing intelligence bridges gaps between sales and strategy, ensuring teams work cohesively to optimize revenue and customer retention.
- Forecast Pricing Pressure Trends: Predictive analytics help businesses anticipate market fluctuations, adjust strategies proactively, and avoid disruptions that impact profitability.
Through advanced analytics, Precision helps B2B businesses forecast pricing pressure trends, refine sales strategies, and maintain competitive positioning. With our tailored insights, businesses can adjust pricing dynamically to ensure their offerings remain attractive and competitive while advancing long-term revenue growth.
Drive Profitability with Precision Pricing
Don’t lose customers due to preventable pricing missteps. Enhance customer loyalty, improve retention, and drive profitability through precision pricing. Get end-user pricing data that reflects today’s B2B reality — not outdated models or assumptions. Schedule a consultation with Precision and learn how our pricing insights can improve retention and profit margins across your portfolio. Let’s get started.
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