Know Your End-User Segments by Market, Vertical, and Industry
Align your data, targeting, and solutions to the specific needs of your customers through effective customer segmentation.
Know Your End-User Segments by Market, Vertical, and Industry
Align your data, targeting, and solutions to the specific needs of your customers through effective customer segmentation.
Sharpen Your End-User Strategy with Data Clarity
Many companies struggle to gain a clear, actionable view of market dynamics across end-user and industry segments. Traditional reports and fragmented data can obscure key insights, making it difficult to measure market size or analyze historical growth trends on a segmented level. But defining end-user segments clearly by vertical, market, and industry helps you align your data, targeting, and solutions to the specific needs of your customers.
The Challenge: Fragmented Segment Data in B2B Markets
Precision works with our partners to do just that, so together we can paint a clear picture on how end-user market size breaks by vertical, by market, and by industry.
- By Vertical - A vertical refers to a specific sector or niche within the broader economy, often defined by similar business needs or operations, i.e. Healthcare, Education, Foodservice.
- By Market – A market is a more general commercial channel that oftentimes includes multiple verticals or industries, i.e. Institutional market includes hospitals, schools, government buildings, etc.
- By Industry – An industry is typically defined (or informed when a 1:1 comparison is not available) using a standard classification system like NAICS (North American Industry Classification System). Industry segments refer to a type of business activity or economic output, i.e. NAICS 722: Food Services and Drinking Places or NAICS 611: Educational Services.
Precision’s proprietary access to data by end-user segment cuts through the uncertainty, replacing fragmented and fuzzy data with segment-specific insights that empower smarter decision making. By delivering targeted market intelligence, businesses can identify opportunities faster, refine strategies, and gain a competitive edge.
“Each end-user segment insight is powered by Precision’s extensive data feeds, ensuring that whatever your target vertical or industry, you receive accurate, up-to-date information.”
– Emily Ortiz, Vice President
Unlock Actionable Segment-Level Insights and Market Trends
We take the guesswork out of end-user segment analysis by implementing a robust segmentation strategy. By understanding segments by vertical, market, and industry, our partners can:
- Build better targeting strategies (e.g., campaigns by vertical or market size)
- Create more relevant product bundles or formats for each environment.
- Support data-driven segmentation and territory planning.
- Enable category management and market sizing by segment
Industries and End-User Segments We Serve
Precision’s platform delivers industry-specific market insights across a range of B2B sectors, covering virtually all major end-user segments in each. We have deep data for the following industries and more:
- Cleaning & Hygiene (JanSan): Insights into end-users such as commercial offices, schools, healthcare facilities, hospitality, and industrial sites.
- Food Service: Segment data spanning restaurants, catering, institutional foodservice (schools, hospitals), and other food & beverage outlets.
- Industrial & MRO (Maintenance, Repair & Operations): Market breakdowns by segments like manufacturing plants, warehouses, construction, and other industrial end-users.
- Medical & Surgical (MedSurg): Granular data on healthcare segments – from large hospital systems to clinics, long-term care, and ambulatory surgery centers.
- Office Products: End-user insights for corporate offices, home offices, educational institutions, and government.
- Packaging: Data covering end-use segments such as food packaging, industrial packaging, e-commerce fulfillment, and retail packaging needs.
- Wholesale & Redistribution: Visibility into how products flow through wholesaler channels into various downstream industries and segments.
Precision Segmentation for Precision Growth
Stay ahead of the competition and enhance your operational efficiency with strategic market intelligence. Identify high-growth opportunities to maximize returns, tailor strategies to each vertical for targeted impact, and benchmark performance to sharpen your competitive edge.
Turn insights into action! Schedule your insights discovery call today and unlock the data-driven strategies that fuel success.
FAQs
Complex sales channels, fragmented customer bases, and limited public data are just a few reasons why finding reliable end-user data in the B2B market is so difficult. Traditional market research rarely captures the nuance of B2B purchasing behavior, leading to gaps and generalizations that don't reflect real-world dynamics.
Tracking historical growth by segment reveals which customer groups are expanding, stabilizing, or declining. These trends inform decisions about where to invest, which products to prioritize, and how to adapt sales and marketing strategies to maximize payback.
Precision taps into proprietary B2B transaction data across 340+ feeds, applying a research methodology that includes systematic approaches and techniques to gather and analyze data. Our segmentation models map purchases to specific end-user industries. Our validation processes and continuous data refresh ensure insights are not only highly accurate but tailored to the industries you want to know about. Additionally, advanced analytics enhances our data insights, enabling deeper understanding and predictive capabilities.
We offer detailed market insights into the global market for Cleaning & Hygiene, Industrial & MRO, Healthcare (MedSurg), Foodservice, Office Products, Packaging, and Wholesale/Redistribution sectors. Within these industries, we can segment by verticals such as education, healthcare facilities, high traffic venues, manufacturing, food processing, government, and more.