Competitive Market Insights
Understand how your brand plays in the market versus national brands, private label, and unbranded and gain a comprehensive view of the market landscape.
Competitive Market Insights
Market size and share by competitive brand type, including top brands, private label, unbranded, and imports, provide a comprehensive view of the market landscape.
See the Whole Picture
To truly understand your market position, it’s not enough to know the size of your category. You need a thorough competitive analysis to see how the market is divided — brand by brand, label by label. Precision gives you visibility into the competitive breakdown across four critical dimensions:
Top National Brands
National brands often lead in volume and visibility, but the picture changes fast depending on the channel, end-user segment, or product format.
We track:
1. Share by brand within key categories
2. Performance shifts over time
3. Penetration by distributor or geography
Own Brand/Private Label
Distributors and large customers are investing heavily in their own brands. Our tools help you:
1. Quantify private label presence in your categories
2. Identify which competitors are driving the growth
3. Understand price-positioning and channel impact
Unbranded/Generic
Unbranded products often fly under the radar but can represent significant volume, especially in price-sensitive segments or through indirect channels.
We help you:
1.Estimate the unbranded portion of your market
2. Understand where it’s concentrated
3.Assess the impact on value and brand equity
Imports & Alternate Sources
Whether coming from overseas or through gray channels, imports are influencing local pricing and availability. Precision tracks:
1. The estimated share of imports in your category
2. Distributor-level patterns of import use
3. Regional or segment-specific vulnerabilities
Know Where you Stand
Our data analytics solution shines a light on your competitive landscape from every angle, so you can make confident, strategic decisions. This starts with competitive visibility. This gives companies the edge they need to expand in dynamic markets. By accounting for all competitors, businesses gain a full-spectrum view of industry shifts, uncovering both emerging threats and hidden opportunities.
Benchmarking Market Leaders & Private Labels
Tracking top brand performance provides valuable insights into market leaders’ strategies and competitive advantages, helping businesses benchmark effectively and refine positioning. Understanding private label market share reveals shifting buyer preferences and untapped growth areas, enabling companies to adapt, innovate, and capture new opportunities.
Unbranded & Import Insights: Exposing Gaps and Global Threats in the Competitive Landscape
Unbranded product insights reveal shifts in consumer demand, pricing trends, and industry trends, highlighting gaps where businesses can differentiate their offerings. Understanding the import market provides a global perspective, highlighting emerging competitors, supply chain efficiencies, and potential cost advantages.
Insights to Impact: Leverage Intelligence for Business Success
When companies truly understand customer needs, they can fine-tune their offerings and stay ahead of shifting preferences. Competitive insights help businesses spot market gaps, adjust their pricing strategy, and refine their positioning, allowing them to stand out. Data also reveals high-growth segments and emerging trends, making expansion less risky and more strategic. It helps to focus marketing and sales efforts on the target market, ensuring messaging connects with buyers and drives conversions.
Here’s how:
Benchmark with Confidence:
Companies can gain a clear view of their position in the market by comparing performance against competitors. With accurate data, they can refine their strategy, strengthen their value proposition, and stay ahead of competition.
Identify Gaps & Opportunities:
This marketing intelligence enables companies to pinpoint areas where competitors excel and where they fall short. It is then possible to leverage these insights to uncover untapped markets, optimize offerings, and maximize growth potential.
Proactive Competitive Strategy:
B2B Companies can anticipate market shifts before they happen, staying agile and adjusting their approach based on real-time intelligence to capitalize on emerging trends and stay ahead of the competition.
Data-Backed Decisions:
Reliable, actionable data empowers you to make smarter moves, reduce risk, and drive long-term success with confidence. It removes the guesswork in critical decisions.
Ready to Gain a Competitive Edge?
Get the full picture of your market with competitive market research — from big-name brands to private labels, imports, and unbranded products. With data-driven, actionable insights, Precision can spot trends, track performance, and uncover new opportunities to sharpen your strategy. Partner with Precision to stay ahead of the curve, make smarter moves, and turn market intelligence into a real competitive advantage.
Contact Precision today for a personalized demo of our Competitive Market Share Analysis. See how our data-driven insights can empower you to outmaneuver the competition and drive growth with confidence.
FAQs
Yes. Precision’s models account for private label and unbranded products. These products can represent a significant share of volume in many B2B industries, and our data methodologies are designed to capture them accurately.
Our data feeds are updated and validated daily. We also maintain historical data — typically going back up to five years — so you can track share shifts, spot emerging competitors, and understand long-term market dynamics.
We apply rigorous data cleaning, outlier detection, and cross-source verification to ensure that the competitive insights you receive are both reliable and actionable.
Our competitive market share insights are available across Cleaning & Hygiene, Industrial & MRO, Healthcare (MedSurg), Foodservice, Office Products, Packaging, and Wholesale/Redistribution — with further granularity available by product category, format, region, and end-user segment.
Internal sales data shows how you are performing — Precision’s data shows how the market is performing. Our insights give you critical benchmarks, reveal competitive shifts you can't see from internal reports alone, and help you uncover new opportunities or risks across the broader landscape.