Distribution Channel Clarity
Understanding market size by distribution channel and having a well-structured distribution strategy helps you see where the demand is coming from, how products reach the end-user, and where your biggest opportunities are for growth.
Distribution Channel Clarity
Understanding market size by distribution channel and having a well-structured distribution strategy helps you see where the demand is coming from, how products reach the end-user, and where your biggest opportunities are for growth.
Understand Market Size by Distribution Channels and Wholesale Influence
In B2B, products don’t just move – they flow through a variety of distribution channels, each with its own dynamics. Precision can help you break down your total addressable market (TAM) across key routes to market – from national redistributors to regional distributors to online ecommerce platforms. We also quantify the wholesale percentage of your market, showing how much of your business runs through intermediaries before reaching the final end-user.
Potential Implications for Your Business:
- Pricing and margin structure
- Visibility into end-user demand
- Control over brand experience
- Data availability for decision-making
- Revenue growth through optimized distribution channels
With Precision, you get a clear view of your distribution footprint — and the insights to act on it.
Breaking Down How Products Flow from Suppliers to End-Users
Understanding how products flow from suppliers to end-users — and how much of the total market is served through wholesale or indirect channels – is critical for B2B companies trying to understand go-to-market dynamics, competition, and growth opportunities. Wholesale and indirect channels, specifically, present a blind spot for many companies as visibility to end-user transaction is limited or nonexistent. Precision fills this gap, helping reveal channel trends, risks, and new opportunities.
Direct-to-End User
The supplier or manufacturer sells directly to the customer (e.g., large national accounts, healthcare systems, etc.).
Distributors/Dealers
Independent third parties that buy from suppliers and resell to end-users. These can be broadline or specialty distributors.
Wholesale/Redistribution
Product is sold to a wholesaler who resells to smaller distributors or dealers (especially common in Foodservice and JanSan).
eCommerce Platforms
Includes both supplier-owned and third-party
Buying Groups/Co-ops
Groups of independents banding together to purchase collectively.
Find the Gaps. Capture Your Fair Share.
Precision offers a proprietary Opportunity Tool to help both suppliers and distributors gain visibility into where they’re winning — and where there’s room to grow.
Whether you’re a manufacturer trying to expand with key distributors, or a distributor seeking deeper penetration with end-users, our tools show you where untapped potential exists in your specific categories, allowing you to work directly with and share data among key partners utilizing Precision as a 3rd party firewall.
Experience Across Multiple Industries
Precision offers B2B companies a comprehensive view of distribution and wholesale partners across several industries, including:
Understanding the distribution process is crucial for effectively navigating these industries and ensuring products reach consumers through the appropriate channels.
Understanding the distribution process is crucial for effectively navigating these industries and ensuring products reach consumers through the appropriate channels.
Are You Ready to Turn Data into Distribution Growth?
Reach out to Precision for a Discovery Call today and see how our distribution channel and wholesale insights can power your next phase of growth. Contact us today to unlock your distribution potential.
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