Promotion Optimization

Precision helps you cut through the noise with standardized, validated point of sale (POS) data from your distributor and wholesaler network — giving you the insight you need to act faster, plan smarter, and grow stronger.

Promotion Optimization

See What’s Really Happening at the Point of Sale

Most suppliers only see part of the picture — rebates, contracts, and assumptions. But without clear POS visibility, it’s nearly impossible to measure performance, drive growth, or respond to churn in real time.

At Precision, we help suppliers move beyond contract and rebate data to gain a clearer view of what’s actually happening at the point of sale. Our POS Analysis solution aggregates and standardizes sales data across your distributor and wholesaler network — giving you accurate, timely, and actionable insights that drive growth and promotion optimization. With access to standardized POS data, you can make more effective budget allocation decisions across marketing channels, optimizing spend to maximize ROI and drive strategic growth.

Benefits & Opportunities

Gain access to complete, up-to-date POS data from your distributor partners
Enable smarter strategic planning and customer growth programs
Measure and motivate sales teams with real performance data
Build product- and customer-specific marketing actions with measurable results
Quickly identify lost end-customers and reduce churn
Track penetration and performance with key channel partners
Tap into Precision’s extensive distributor relationships and industry-tested best practices

Process & Deliverables

We do the heavy lifting — collecting, mapping, and validating POS data from multiple sources across all verticals and channels. Whether it’s standardizing inconsistent naming conventions or aligning product and customer hierarchies, our process ensures data is usable, accurate, and delivered on time. Maintaining high data quality through rigorous validation and governance practices is central to our approach. We also leverage historical data to inform future marketing strategies and projections.

What you can expect:

Aggregation across distributors and wholesalers
Consistent formatting (e.g., “Healthcare” vs. “Health Care” vs. “HEALTHCARE”)
Regional, customer, and product mapping options
Ongoing communication, validation, and quality checks
A standardized, process-driven deliverable that supports decision-making

Sell-In vs. Sell-Out: Understand the Full Story from your Warehouse to the End-User

Tracking only what you sell into the channel (Sell-In) doesn’t tell you what’s actually moving through it (Sell-Out). Precision helps you connect distributor shipment data with real POS data so you can see how products flow to – and through – the market.

We bring together disparate data sources – from internal shipment records to distributor POS feeds – and transform them into a clear, side-by-side view of sell-in vs. sell-out performance. With consistent mapping and validation, we help you identify trends in the customer journey to better understand how different channels contribute to overall marketing success. This enables you to drive better decisions at every level of the business.

Why it Matters

Balance supply and demand: Avoid overproduction or stockouts by aligning shipments with end-user consumption.
Strengthen forecasting and planning: Use sell-out trends to refine inventory, production, and promotion strategies.
Spot bottlenecks and lost opportunities: Identify products that sell into the channel but stall before reaching the customer.
Enhance collaboration: Facilitate more informed conversations with distributors and channel partners using shared data.
Drive smarter programs: Align incentives, marketing, and sales activities with actual market demand.

Direct vs. Indirect: See Every Route to Revenue

When sales flow through both direct and indirect channels, it’s easy to lose sight of the end-user. Precision helps you integrate and compare direct customer data with distributor POS data, so you can see the full impact of your products in the market.

We combine your direct sales data with validated, standardized POS data from your distributor partners. Through mapping and normalization, we provide a unified dataset that clearly distinguishes between direct and indirect sales giving you one version of the truth across all routes to market.

Why it Matters

Clarify customer ownership: Know who’s buying directly and who’s buying through a partner.
Prevent double counting: Eliminate overlap and duplication between internal sales and channel data.
Improve territory and resource planning: Align your sales force and marketing spend with actual customer demand.
Evaluate channel effectiveness: Understand which partners are delivering growth and where there’s untapped potential.
Enable smarter segmentation: Group customers by purchase path to tailor strategies and measure results more accurately.

Accountability, KPIs & Marketing Performance

Your data stays protected. We operate under strict confidentiality agreements and a third-party firewall to ensure trust and transparency.

With secure and validated data, your organization is empowered to make more informed decisions about marketing measurement and strategy.

Put POS Data to Work

Whether you’re navigating complex channel dynamics or simply need better visibility into performance, Precision helps you access, standardize, and act on POS data from across your distributor network, so you can identify churn, measure growth, and drive smarter channel strategies. Talk to us about unlocking the power of POS analysis for your business.

FAQs

What are the key KPIs for measuring marketing campaigns and promotions?

Measuring success starts with the right metrics. ROI, conversion rates, and customer acquisition costs reveal campaign effectiveness, while engagement metrics and incremental lift provide deeper insights into impact. By tracking these KPIs, you gain data-backed clarity to optimize marketing spending, refine strategies, and drive stronger results.

How do you measure and optimize sales performance with data?

Track key metrics like revenue, growth rate, and win rate to uncover trends across products, regions, and customer segments. Precision’s analytics help you pinpoint high-value opportunities, refine sales strategies, and improve conversion rates at every stage.

How do we track success and ensure continuous improvement in marketing and sales?

Build success tracking into your regular business cadence with real-time dashboards and KPI monitoring. Set clear goals, review performance regularly, and refine strategies based on insights from wins, losses, and market trends. Precision’s analytics and automation help your team launch smarter, leveraged technology, and optimize marketing and sales efforts for lasting impact.