Drive Category Growth Through Collaboration

Our Category Management solution brings suppliers and distributors together in a fact-based process to build a shared action plan that meets your business objectives.

Drive Category Growth Through Collaboration

Our Category Management solution brings suppliers and distributors together in a fact-based process to build a shared action plan that meets your business objectives.

Unite Around Category Growth

Too often, category plans are built on opinion rather than evidence, leading to misaligned goals, missed opportunities, and stalled growth. With Precision’s Category Management solution, suppliers and distributors collaborate on one dynamic model that blends transaction history, market trends, consumer demand, consumer behavior, and on‑the‑ground expertise. The result? A shared roadmap of prioritized tactics – backed by data, aligned on objectives, and driven by continuous measurement – that delivers real category performance.

Benefits & Opportunities

Holistic modeling

Combine historical sales, operations, and logistics data with market trends, customer needs, and qualitative category insights

Fact-based decisions

Use data-driven analysis to prioritize products, promotions, and pricing within each category

Aligned Objectives

Ensure both supplier and distributor teams work toward the same growth goals

Continuous improvement

Maintain an ongoing cycle of measurement, feedback, and plan refinement

Stronger partnerships

Foster transparency and trust through shared data and joint accountability

Category Management Processes & Deliverables

Our structured approach ensures every stakeholder has clarity on roles, data, and execution steps. With Precision’s Category Management solution, you’ll turn disparate data into a unified, strategic roadmap, driving category performance and strengthening supplier-distributor partnerships.

  • Aggregate historical transaction and logistics data from both distributor and supplier
  • Integrate market data, customer decision‑tree insights, and qualitative category knowledge
  • Build a dynamic Category Management Model tailored to your objectives
  • Supplier as Category Captain: share market expertise, lead the process, and align internal resources
  • Distributor engagement: contribute customer insights, validate hypotheses, and commit sales and marketing support
  • Precision facilitation: provide best‑practice frameworks, moderate sessions, and maintain data confidentiality
  • Deliver a detailed category action plan with prioritized tactics, timelines, and success metrics
  • Implement a cadence of reviews, performance tracking, and plan adjustments
  • Leverage our role as a neutral third‑party firewall to enable secure data sharing and unbiased insights

Supplier

  • Lead process as Category Captains
  • Share data and insights, provide market & product expertise
  • Align leadership and internal resources to execute against plan

Distributor

  • Actively Participate
  • Share data and insights, provide market & customer expertise
  • Align leadership and internal resources to execute against plan

Precision

  • Provide Category Management Model
  • Share process & implementation best practices
  • Act as 3rd party firewall (as needed for data sharing)

Ready to Accelerate Your Category Performance?

Whether you’re looking to align on product assortment, pricing, or promotions, Precision’s Category Management solution brings supplier and distributor teams into a unified, fact‑based process. Get in touch to start crafting your category action plan today.