Data Insights & Analytics
Accelerate Sales and optimize Marketing investments with a custom solution for your business
Data Insights & Analytics
Accelerate Sales and optimize Marketing investments with a custom solution for your business
Partner with us as an extension to your internal team – together we can build a truly dynamic, customized solution to address your specific business needs
Common Applications
- Category Management: Maximize the performance of your product categories through assortment planning, pricing strategies, promotional activities, and overall optimization of the category's performance.
- Identification and Prioritization of Sales Targets: Prioritize customers and market segments based on past purchasing behavior, demographics, and potential profitability.
- Sales, Marketing, and Promotion Optimization and Measurement: Maximize effectiveness and return on investment through analysis of marketing channels, campaigns, and promotional tactics.
- Price Optimization: Find the balance between maximum profitability and market competitiveness by analyzing market demand, competition, and cost.
- Category Role: Build a category action plan to optimize revenue growth, improve margin, and reduce inventory with this product segmentation technique that models customer buying behaviors.
- Customer & Product Segmentation: Tailor marketing strategies, product offerings, and customer experiences to better meet the needs and preferences of distinct customer groups based on shared characteristics or behaviors.
- Supply Chain, Wholesale, and Logistics Optimization: Optimize various aspects of the supply chain, wholesale operations, and logistics processes to enhance efficiency, reduce costs, and improve overall performance -- streamline inventory management, optimize transportation and distribution networks, and improve supplier relationships.
- Customer Loyalty and Churn: Retain existing customers, reduce customer churn (the rate at which customers stop doing business with a company), and implement strategies to increase customer satisfaction, engagement, and loyalty.
- Share of Wallet: Partner with a distributor to understand your brand's performance against competitors and determine opportunities to increase customer loyalty and improve revenue potential using Precision as 3rd party firewall.
Featured Case Study
Product & Pricing Analysis
Industrial & Construction: Driving margin improvement with product and pricing analysis using CHAID statistical modeling.