Unlock Growth in Cleaning & Hygiene with the Industry’s Most Powerful Data
Capitalize on rising demand, changing preferences, and shifting channels in the cleaning and hygiene products market with Precision’s B2B cleaning product data and industry expertise.
Unlock Growth in Cleaning & Hygiene with the Industry’s Most Powerful Data
Capitalize on rising demand, changing preferences, and shifting channels in the cleaning and hygiene products market with Precision’s B2B cleaning product data and industry expertise.
The cleaning and hygiene industry is evolving, but not always in the manner headlines suggest. While some indicators may point to market growth, much of that movement is driven by pricing shifts rather than a significant demand increase. Behind the scenes, numerous companies are confronted with shifting order volumes, margin pressure, and increasingly complex buyer behavior.
Furthermore, factors like health concerns, rising disposable income, evolving consumer preferences, and ongoing product innovations have reshaped what it takes to compete.
That’s why now more than ever, data clarity is a non-negotiable for companies in the decision-making process. From commercial establishments to healthcare facilities, what customers are seeking in cleaning and hygiene products is changing. Yet numerous companies expand into new categories or channels without a clear view of what’s really happening in the market.
Precision’s hygiene market solutions are built to reveal what’s really happening behind the numbers. We help you clarify complex data to adapt faster in a JanSan market that is more volatile and segmented than ever.
Whether you’re targeting the household segment, expanding automated cleaning solutions for tech-savvy homeowners, or navigating the varied end-user concentration of the manufacturing sector, we help you determine how to move forward based on facts Our B2B cleaning and hygiene data shows you how to:
- Understand hygiene products market size and whitespace
- Adjust to obscure market volume decline
- Adapt to changing consumer behavior in commercial settings
- Track smart cleaning technologies, device adoption, and innovation trends
- Forecast more accurately with real JanSan products transaction data.
- See what's really happening across B2B transactions in cleaning and hygiene products
Attention to cleaning and hygiene (JanSan) has been on the rise since 2020, and the global industrial cleaning market saw exponential growth as a result. Precision is here to help our client partners ensure they get their fair share during a time of market growth as well as make the right investments in human health, the environment, and an improved bottom line.
Why the Cleaning & Hygiene Market Demands Better Data
If you’ve been paying attention, you’ll have noticed how the hygiene market has changed. It’s moved beyond simple commercial or household cleanliness. As customers seek cleaning items more in line with their values and with fewer harmful chemicals, companies are trying to figure out how to meet the increased demand for eco-friendly cleaning solutions, automation, and sustainable household products. Meanwhile, share in commercial sectors is steadily being shaped by economic volatility, supply chain shifts, and new health regulations.
Over the past several years, we’ve witnessed ongoing product innovations that are redefining cleaning standards across the industry. These innovations are more than just features: They’re responses to customer demand for more effective, sustainable, and tech-savvy hygiene solutions.
At Precision, we track:
- Rising demand across foodservice, education, and healthcare sectors
- Increasing automated cleaning solutions and smart cleaning devices
- Regional market expansions across North America, Asia Pacific, and the Middle East
- Shifts in raw material costs and production capacity
Whether you’re manufacturing janitorial chemicals or selling household cleaning products through commercial establishments, it’s essential to match your strategy with what’s happening in real time across the hygiene products market.
With our exclusive, proprietary data from the cleaning and hygiene products market, we help you see the full picture and take action.
Precision Insights Built for Cleaning & Hygiene Success
What use are more reports if you can’t derive profitable steps to take from them? You need data you can actually use that breaks down the Cleaning and Hygiene industry landscape into the same dimensions you manage: category, channel, and customer.
Gain the power to go deeper than standard industry benchmarks and understand where your products stand in the market and what actions will drive the most ROI.
Precision gives you clarity backed by $4.8B in monthly revenue data and 395M+ B2B transactions, so you can move beyond generic trends and into strategic action with a clear view of how your products and categories perform by customer, region, channel, and more.
By Product Type
We break down the market so you can focus your efforts where they’ll drive the highest return.
Cleaning & Chemicals – 28%
Janitorial Equipment – 23%
Towels – 16%
Bath Tissue – 11%
Can Liners – 10%
Skin Care – 7%
Dry Wipers – 4%
Facial Tissue – 1%*
*Q1 2025 market size
These segments are evolving with a rising demand for natural components and smart cleaning solutions. Improve your assortment, protect your main product lines, and find product gaps that your competitors haven't filled yet with these insights.
By Market Channel
With each sector in the Cleaning and Hygiene industry operating a little differently, your strategy should reflect that. We'll show you where demand is growing, where it's shifting, and where your products have room to gain momentum.
JanSan – 42%
Food Service – 14%
MedSurg – 12%
Office – 10%
E-Commerce – 4%*
*Q1 2025 distribution channels
Whether you're selling hygiene products through redistributors, foodservice partners, or online channels, we'll help you match distribution strategies to channel needs, monitor pricing, and identify areas for expansion.
Who Uses Our Cleaning and Hygiene Market Insights?
The Cleaning and Hygiene market includes a wide range of buyers, suppliers, and intermediaries, each with different challenges, sales cycles, and performance benchmarks. Buyers in every sector are more focused than ever on maintaining cleanliness while managing cost and compliance.
We provide relevant, functional insights to teams working across every link in this chain.
Whether you’re managing thousands of SKUs or trying to drive growth in a crowded channel, we work with sales, strategy, pricing, and product teams across the full Cleaning and Hygiene supply chain:
- Office and Professional Buildings
- Building Service Contractors (BSCs)
- Healthcare Facilities and Hospitals
- Hotels, Resorts, and Lodging
- Restaurants and Food Service Operators
- Schools, Universities, and Campuses
- Airports and Public Transportation
- Industrial and Manufacturing Sector Facilities
- Government and Municipal Buyers
- Wholesalers and Redistributors
- Wholesalers and Redistributors
If you’re maneuvering through a varied end-user concentration or targeting a specific commercial segment, Precision gives you the data you need to act decisively.
What You Can Do With Precision’s Cleaning and Hygiene Products Data
Our clients use our exclusive, proprietary market data to:
- Quantify hygiene products market growth, share, and product penetration
- Uncover underperforming SKUs or underserved geographies
- Hold partners accountable with distributor scorecards
- Build data-driven pricing and category strategies
- Understand compound annual growth rate trends in real time
- Discover whitespace to fuel new product development
- Track sales lift by campaign or channel strategy
- Align teams with a single source of truth for growth planning
We help B2B teams turn fragmented internal data into functional, strategic insight.
Why Global Cleaning and Hygiene Brands Choose Precision
We partner with companies that want to grow in the hygiene products market but need clear answers to complex problems. Our insights go beyond a hygiene products market report; they’re customized to your business and built to drive results.
Here’s what sets us apart:
- 20+ Years Focused on B2B Industries
- 340+ Proprietary Data Feeds
- $4.8B Monthly Transaction Revenue Tracked
- 395M Sales Invoices Analyzed Each Year
- 4,000+ Industry Contacts Across 75+ Segments
- Every Engagement Customized to Your Business
Whether you’re exploring new, eco-friendly products, entering a regional market, or trying to understand consumer loyalty better, we can help you connect data to action.
See Why Global Market Brands Trust Precision
Hear what some of our valued clients have to say about their experience working with Precision:
Let’s Find Your Growth Opportunity
Whether you serve the household segment, commercial segment, or both, our team of experts is ready to partner with you to:
- Identify market share opportunities
- Build smarter sales strategies
- Defend margin with better pricing intelligence
- Expand with confidence into high-opportunity sectors.
Tell us your goals and we’ll provide the clarity you need to achieve them. Schedule a discovery call today to get started!